For consumer-facing brands operating 3+ locations

Find where to open, invest and grow next - using data on how people actually move.

Book a short call and we'll analyse your location network and one priority site - your team leaves with a prioritised roadmap: where to open, where to invest, what to investigate next.

Fetch Analytics is a location-intelligence company. We work with real visitor, footfall, catchment and competitor data - the movement around your locations, not just the sales inside them.

Apply for Your Location Growth Analysis →
Takes two minutes to apply. Complimentary for qualifying multi-location organisations.
No generic software demo. The whole call is built around your portfolio and your current growth plans.
Used by leading multi-location, property and location-planning teams
Holland & Barrett McDonald's JCDecaux Colliers
Anonymised mobility data
Patterns of movement, never individuals
Location-level insight
From individual sites and street segments to entire towns, centres and brand portfolios
Historical analysis
Compare location behaviour and performance over time
Your complimentary Location Growth Analysis

We'll show you where your next stage of location growth is likely to come from.

You already run a working multi-location business.

The hard question is where growth comes from next - and which opportunities actually deserve your team's time and money.

To answer it, we'll apply Terain, our location-intelligence platform, to your network - live, on a short call built around your portfolio.

Your analysis includes · 01

A review of your existing location portfolio

We'll examine the structure of your current network and the growth decisions in front of your team. This can help reveal:

  • Potential gaps in network coverage
  • Markets that deserve closer investigation
  • Areas where location catchments may overlap
  • Differences between stronger and weaker sites
  • Opportunities to replicate successful location patterns
  • Sites where external demand may not be fully captured
Your analysis includes · 02

An in-depth analysis of one priority location

Choose a location that matters to your current plans. This could be:

  • A high-performing existing site
  • A proposed opening
  • A recently launched location
  • A site whose performance needs explaining
  • A location being considered for investment
  • A site that may overlap with another
  • Somewhere your team already knows well
Depending on the question, we can examine:
  • Visits and footfall trends
  • Day-of-week and time-of-day demand
  • Visitor frequency
  • Dwell time
  • Home and work catchments
  • Demographic profile
  • Catchment change
  • Competitor and shared-visitor behaviour
  • Other brands and destinations used by the same audience
Live in Teraincatchment · demographics
Terain platform screenshot: catchment and resident-travel demographic profiling for Lincoln city centre
Real Terain output. Catchment and demographic profiling for a city-centre location.
Your analysis includes · 03

Three priority growth opportunities to investigate

We'll identify three evidence-led expansion, optimisation or network opportunities that deserve a closer look. These could include:

  • A market with potential for further expansion
  • A catchment gap within the existing portfolio
  • A high-performing site pattern that could be replicated
  • A location with stronger customer fit than its headline footfall suggests
  • An underused daypart or local demand opportunity
  • A site with untapped external demand
  • A possible overlap between existing and proposed locations
  • A competitor or destination attracting the same audience
  • A changing catchment that could affect future performance
Your analysis includes · 04

A prioritised growth roadmap

We'll summarise where your team should:

Open

Markets or locations worth deeper expansion analysis

Invest

Existing sites with evidence of further potential

Investigate

Risks, overlaps or unanswered questions requiring closer attention

You'll leave with a clear view of which opportunities deserve further work and what evidence should support the next decision.

Apply for Your Location Growth Analysis →
Designed for established organisations operating at least three physical locations.

Your internal data shows what happened inside the location.
Your next growth opportunity may be outside it.

your sales, membership, booking and transaction systems can show
  • What customers bought
  • When revenue was generated
  • Which products or services performed
  • How individual locations traded
  • Which existing customers returned
but they cannot fully show
  • How many relevant people passed without visiting
  • Whether the surrounding audience resembles your strongest customers
  • Where visitors travelled from
  • Which competing locations they also use
  • Whether two locations serve the same people
  • How a catchment is changing
  • Where similar visitor behaviour exists outside the current portfolio
  • Whether a proposed location will create incremental demand

That outside view is what Terain provides: the people, the movement and the commercial environment around each location.

It is usually where the next opportunity shows up first.

Move beyond “How busy is it?”

A footfall count tells you how many.

It cannot tell you who, when, or from where - and those are the answers growth decisions turn on.

The street says it's busy.
Terain explains the why.

The same location, read as demand by hour, visitor profile and observed catchment - the external context behind every number on this page.

one address, by the hour
Demand by day and hour · the trading window that matters
Observed catchment
not a radius
Who is actually there?

Understand the demographic and behavioural profile of the people who genuinely visit or pass the location.

When does demand occur?

See activity by day and hour. A location can have a strong daily total while being quiet during the trading window that matters most to your format.

Where do visitors come from?

Map observed home and work catchments rather than assuming customers travel inside a standard radius.

Where else do they go?

Understand the competing and complementary brands, centres and destinations used by the same visitors.

How frequently do they return?

See whether visitors typically return weekly, monthly, quarterly or less often.

How long do they stay?

Analyse dwell patterns to understand how people use the location and its surrounding environment.

How is the catchment changing?

Compare different periods to see where visitor demand is strengthening, weakening or shifting.

How does the location compare with the wider portfolio?

Measure locations using consistent boundaries, dates and questions so your team can compare like with like.

See What Terain Could Reveal Across My Portfolio →

One platform. Multiple routes to growth.

Use Terain across the decisions that shape your physical network.

Find stronger expansion markets

Identify areas where customer fit, visitor demand, accessibility and competitive white space come together.

Prioritise the expansion pipeline

Compare potential markets consistently so your team can focus on the opportunities with the strongest evidence behind them.

Compare candidate locations

Assess proposed sites using the same visitor, catchment, daypart and competitor framework.

Grow without unnecessary cannibalisation

Understand whether a proposed opening could create incremental demand or draw from customers already using another location.

Find more of what already works

Identify the visitor, catchment and movement patterns behind stronger sites - then investigate where similar conditions exist elsewhere.

Improve the existing portfolio

Add external visitor and market context to decisions around:

  • Refurbishment
  • Relocation
  • Format changes
  • Opening hours
  • Local marketing
  • Investment prioritisation
  • Retention or closure

Understand location performance

Put a stronger and a weaker site side by side and see what differs outside the door - customers, catchments, dayparts, competitors.

Support board and investment decisions

Give property, growth and insight teams one consistent evidence base - something a board can examine and defend.

Footfall tells you how many.
Terain helps you understand what the number means.

Terain combines location-level movement with visitor, catchment, demographic and journey analysis. That gives established multi-location operators the commercial context behind the headline count.

Analyse the geography that matches the decision

  • A specific shop, restaurant, gym, clinic or venue
  • The street segment outside a candidate site
  • A shopping centre or retail park
  • A town or city centre
  • A competitor location
  • A complete brand portfolio
  • A custom location defined by your team

Understand the shape of demand

  • Historical visits
  • Average daily visits
  • Day-of-week patterns
  • Hourly demand
  • Year-on-year change
  • Month-on-month change
  • Visitor frequency
  • Dwell time

Understand the customer behind the visit

  • Visitor demographics
  • Home catchments
  • Work catchments
  • Resident and worker origins
  • Brand preferences
  • Visit frequency
  • Changes in visitor behaviour over time

See how locations interact

  • Shared visitors
  • Competitor overlap
  • Locations visited before and after
  • Cross-shopping behaviour
  • Catchment overlap
  • Network coverage
  • Potential saturation
Live in Terainstreet-to-store level
Terain platform screenshot: resident travel footfall heatmap and ranked top-10 locations for Southwark
Real Terain output. Resident footfall heatmap and ranked locations, Southwark.
Live in Teraindayparts · frequency · dwell
Platform screenshot to add Day-of-week / hourly demand view
with visit frequency and dwell
Awaiting a real platform export from the Fetch team.
Live in Terainshared visitors · overlap
Platform screenshot to add Shared-visitor / competitor-overlap view
between two locations
Awaiting a real platform export from the Fetch team.
Supporting customer-led network growth and white-space planning.

Holland & Barrett uses Fetch Analytics footfall intelligence to help develop its store network plan.

The analysis supports its location team in understanding where the portfolio can serve customers more conveniently and where potential white-space opportunities may exist.

“Holland & Barrett use Fetch Analytics footfall intelligence to assist developing our network plan, ensuring our store estate is located in the most convenient locations for our customers and helping to identify new white-space opportunities to maximise our physical brand reach.”
Graeme CormackLocation Planning Manager, Holland & Barrett
Find Opportunities Across My Portfolio →
What happens after you apply

A working growth analysis - not another generic software presentation.

01

Apply

Tell us about:

  • Your organisation
  • Your current number of locations
  • Where the business operates
  • Your current growth priorities
  • The location or market you would like to examine

The application takes approximately two minutes.

02

We review the fit

A senior member of the Fetch Analytics team will review your application and confirm:

  • Whether your organisation is a suitable fit
  • Whether Terain has appropriate data coverage
  • Which location would make the analysis most valuable
  • Which growth question should guide the call
03

We examine your portfolio

We'll begin with:

  • The current shape of your network
  • Your expansion or optimisation plans
  • The decisions currently in front of the team
  • What your existing data already shows
  • What your team still needs to understand
04

We analyse one priority location

We'll open the relevant location in Terain and examine the data most useful to the decision. This may include:

VisitsFootfall trendsVisitor profile DaypartsFrequencyDwell CatchmentCatchment changeShared visits Competitor behaviourBrand preferences
05

We uncover the opportunities

We'll connect the location analysis with the wider portfolio and identify three priority expansion, optimisation or network opportunities to investigate.

06

We prioritise the next actions

We'll summarise where the business should:

OpenInvestInvestigate

You'll receive a concise written summary of the findings and the recommended next steps.

Apply for Your Location Growth Analysis →
Approximately two minutes to apply. Around 30 minutes on the call.

Leave with a clearer view of where growth may come from next.

Your Location Growth Analysis will give you:
  • ✓A review of your existing location network
  • ✓An in-depth analysis of one real location
  • ✓Three priority growth opportunities, risks or questions to investigate
  • ✓A prioritised roadmap for where to open, invest or investigate
  • ✓A concise written summary
  • ✓A recommended next step
The straight answer

If the data is not suitable for your locations or cannot answer the question responsibly, we'll tell you.

We will not manufacture an opportunity simply to complete the analysis.

Whether or not you work with Fetch afterwards, the initial findings are yours to keep.

The platform - and the specialists who help you apply it.

Location data only creates commercial value when it improves a decision.

  • Frame the right commercial questions
  • Choose the appropriate geography
  • Interpret the findings
  • Understand the limitations
  • Apply the evidence to live portfolio decisions
  • Use a consistent methodology across the network
  • Communicate the findings internally

Fetch combines Terain with specialist support to help your team do all of this.

You are not handed a login and left to work everything out alone.

You receive a platform, a named point of contact and a team you can bring real location questions to.

Is this right for your organisation?

Built for established brands ready for their next stage of growth.

town centre
retail park
roadside and drive-thru
The Location Growth Analysis is likely to be a strong fit if…
  • Your organisation operates at least three physical locations
  • You have an active expansion or portfolio-development programme
  • Your team makes repeated location decisions
  • You work in property, growth, operations, strategy or insight
  • You have a real network or location question to investigate
  • You want to compare locations consistently
  • You are looking for growth rather than a one-off footfall number
This is not designed for…
  • Businesses operating fewer than three locations
  • Founders choosing their first premises
  • Businesses informally considering a second site
  • One-off local footfall enquiries
  • Student or academic requests
  • Organisations without an active growth or portfolio question
Relevant sectors include:
RetailGrocery and convenienceQSR and fast casual Coffee, bakery and food-to-goFitness and wellnessHealthcare Automotive servicesLeisure and entertainmentHospitality Forecourts and roadside servicesChildcare and educationOther consumer-facing service networks
Check If My Organisation Qualifies →

Frequently asked questions

What exactly will we receive?
The Location Growth Analysis is a short call that gives you:
  • A review of your existing network
  • An in-depth analysis of one priority location
  • Three evidence-led growth opportunities, risks or questions to investigate
  • A prioritised roadmap for where to open, invest or investigate
  • A concise written summary
  • A recommended next step
What counts as a growth opportunity?
A growth opportunity could include:
  • A potential white-space market
  • A successful customer pattern worth replicating
  • A candidate site with strong visitor fit
  • A catchment area showing increasing demand
  • An underused daypart
  • An existing location with untapped potential
  • A gap in network coverage
  • A possible catchment overlap
  • A competitor or complementary destination worth investigating
The analysis identifies opportunities for structured investigation. It does not guarantee future financial performance.
Is this a software demonstration?
No. The call takes place using Terain, but it is organised around your locations, growth plans and commercial question. We will not spend the call taking you through a generic list of features.
Why do we need to apply?
The application allows Fetch to confirm:
  • That your organisation meets the multi-location criteria
  • That suitable data is available
  • That the question can be addressed responsibly
  • Which location and analysis will make the call most valuable
How long does the application take?
Approximately two minutes.
How long does the analysis take?
The call takes approximately 30 minutes.
Does it cost anything?
No. The initial Location Growth Analysis is complimentary for qualifying organisations. There is no obligation to continue afterwards.
What location should we choose?
Bring a location relevant to your current growth plans. Suitable examples include:
  • A high-performing site
  • A proposed opening
  • A recently launched location
  • A location being considered for investment
  • A site your team knows particularly well
  • A location whose performance needs explaining
  • One of two sites with possible overlap
Can we test Terain against what we already know?
Yes. An established location is often the best place to begin. Your team can compare Terain's visitor, time and catchment patterns with its own operational knowledge.
Does Terain only measure footfall?
No. Depending on the location and available modules, Terain can support analysis of:
  • Visits
  • Day and time patterns
  • Dwell
  • Visit frequency
  • Catchments
  • Catchment change
  • Demographics
  • Brand preferences
  • Competition
  • Shared visits
  • Wider customer journeys
Is the data GDPR-compliant?
Terain works with anonymised and aggregated mobility data to analyse patterns of movement rather than named individuals.
What happens after the analysis?
If the findings are useful and there is a wider commercial fit, the Fetch team will explain how Terain could support location decisions across the wider portfolio. There is no obligation to continue.

Your organisation is already growing.
Find where the next opportunity is strongest.

One short call. One priority location examined properly. Three opportunities, in order - and a roadmap your team can act on.

Apply for Your Location Growth Analysis →
Takes two minutes to apply. Complimentary for qualifying organisations operating at least three locations.
Apply for Your Location Growth Analysis