Discover The Data Behind Better Location Decisions.
See the location and mobility data used by Holland & Barrett, JCDecaux, Colliers and McDonald’s South Africa — to uncover where to open, invest and grow your portfolio, and where not to.
Complimentary for qualifying multi-location organisations.
Location Intelligence Used By Leading Brands.
“Holland & Barrett use Fetch Analytics footfall intelligence to assist developing our network plan, ensuring our store estate is located in the most convenient locations for our customers and helping to identify new white-space opportunities to maximise our physical brand reach.”
Network planning. White-space opportunities. Physical estate growth.
Real location intelligence being used to support real commercial decisions.
Every Location Decision Creates Expensive Questions.
Sales show what happened.
EPOS shows what customers bought.
Door counters show who entered.
CRM tells you about customers you already know.
But before opening, investing or committing more capital, different questions matter.
Is There Enough Relevant Demand?
A busy location isn’t necessarily the right location.
Who is there? When are they there? Where do they come from? And do they resemble the audience around locations already known to work?
Will A New Site Actually Grow The Network?
A new location can perform well while simply shifting visits from another part of the portfolio.
Is This Really The Best Place To Invest?
A weaker-performing site may have more untapped external potential than the internal numbers suggest.
What Happens If The Assumptions Are Wrong?
Lease. Fit-out. Staff. Stock. Business rates. Launch costs.
By the time internal sales data reveals the problem, much of the money may already be committed.
The issue isn’t a lack of data.
It’s whether you have the data the decision actually needs.
Start With One Location Decision.
The Location Decision Analysis is the first step.
Bring us one real decision currently facing your team:
- 01Should we open here?
- 02Which locations should we prioritise?
- 03Why is this site underperforming?
- 04Where should we invest next?
- 05Does this opportunity resemble locations we already know work?
A Fetch specialist will use Terain, our location-intelligence platform, to explore the external evidence around that question and show you what your current systems may not be able to see.
You’ll come away with a clearer view of where to:
Opportunities worth deeper expansion analysis.
Existing locations showing potential worth exploring.
Risks, overlap or unanswered questions to resolve before acting.
You’ll also receive a concise written summary of the priorities identified.
One real decision. One focused analysis. Clearer next moves.
Two-minute application. Complimentary for qualifying organisations.
If we don’t believe Fetch can reliably add useful evidence to your question, we’ll tell you.
And If The Data Proves Useful?
For organisations making these decisions repeatedly, the Analysis can be the first step towards using Terain on an ongoing basis across the wider portfolio.
If an ongoing platform relationship makes sense, we’ll show you how Terain could support future site, investment and portfolio decisions.
If the requirement is genuinely one-off, a defined analysis project may be more suitable.
The aim is to find the right fit — not force one.
See The Commercial Context Your Internal Data Can’t.
The Location Decision Analysis isn’t a tour of every feature in Terain.
It focuses on the evidence relevant to your decision.
See Demand Before You Open.
Explore passing movement and visitor demand around a prospective location.
So you can assess an opportunity before it becomes part of the estate.
Understand Who A Location Attracts.
Explore observed catchments, visitor patterns and relevant audience context.
So you can see whether the people around the location fit the opportunity.
See Where Else Visitors Go.
Investigate competitors, shared visitors and cross-shopping behaviour.
So you can better understand competition, overlap and incremental reach.
Understand When Demand Happens.
Look beyond daily totals to movement by day and hour.
So useful trading patterns aren’t hidden inside an average.
Put Performance Into Context.
Compare locations, movement patterns and changes over time.
So you can investigate whether a performance issue sits inside the business — or outside it.
Compare Opportunities Consistently.
Apply the same external lens to existing sites, competitors and prospective locations.
So future decisions can be made against a more consistent evidence base.
See The Commercial Context Behind The Footfall Number.
A footfall figure tells you how many. Terain helps answer:
- Who is there?
- When are they there?
- Where do they come from?
- Where else do they go?
- How is demand changing?
- How does this location compare?
Some datasets and capabilities depend on the licence and analysis required.
How Holland & Barrett Uses Fetch.
Support development of its network plan and decisions around where the physical store estate should be located.
Footfall intelligence that provides additional external evidence around locations.
Supporting network planning, customer convenience and the identification of new white-space opportunities.
“Holland & Barrett use Fetch Analytics footfall intelligence to assist developing our network plan, ensuring our store estate is located in the most convenient locations for our customers and helping to identify new white-space opportunities to maximise our physical brand reach.”
From Decision To Direction In Three Steps.
Tell us about your organisation and the location decision currently in front of your team.
A Fetch specialist will explore one priority location or question using relevant evidence inside Terain.
Depending on the question, that might include footfall, catchments, competitors, shared visitors, dwell, visit frequency, changes over time or comparisons between locations.
We’ll organise what the evidence reveals into clear Open, Invest and Investigate priorities and summarise the next questions worth pursuing.
If Terain could add ongoing value across your portfolio, we’ll also explain what that could look like.
It takes approximately two minutes to apply.
Built For Organisations Making Location Decisions That Matter.
- Operate multiple physical locations
- Have active expansion, investment or portfolio plans
- Make repeated site or location decisions
- Have a live growth, performance or network question
- Want stronger external evidence behind those decisions
- Property & Estates
- Location Planning
- Network Development
- Asset Management
- Strategy & Commercial
- Insight & Analytics
Probably Not A Fit?
This isn’t designed for first-time founders, one-off curiosity around footfall or businesses casually considering a second location.
Priority is given to established organisations with active decisions and an ongoing need for location intelligence.
Better Evidence Has The Most Value Before The Decision Is Made.
- 01Before the lease is signed.
- 02Before the capex is approved.
- 03Before the recommendation reaches the board.
- 04Before the same assumption gets repeated across more locations.
That’s when another layer of evidence can still influence the outcome.
Each Location Decision Analysis is built around a genuine commercial question, so Fetch can only support a limited number of qualifying organisations at a time.
Bring us the decision before it becomes the commitment.
Questions Before You Apply.
“We already have our own data.”
Good.
Fetch isn’t designed to replace EPOS, CRM, BI, sales data, property information or door counters.
Those systems tell you a great deal about your own organisation.
Terain adds external context around existing locations, prospective sites, competitors and the wider market.
“Is the Location Decision Analysis just a sales demo?”
No.
The starting point is a real location decision your organisation is already facing.
We use that question to demonstrate what additional evidence Terain can provide and identify useful next moves.
If an ongoing Terain relationship makes sense, we can discuss it afterwards.
“What happens if we like the data?”
If your organisation makes these decisions repeatedly and Terain can add ongoing value, we’ll show you how the platform could support future location decisions across your portfolio.
Terain is the core ongoing solution.
The Location Decision Analysis simply gives you a practical first opportunity to see its value against a real decision.
“What if we only need this once?”
Then an ongoing licence may not be the right fit.
A defined one-off analysis project can be more appropriate for occasional requirements.
We’ll recommend the route that makes sense.
“Can Fetch tell us whether a location will definitely succeed?”
No.
Fetch does not guarantee the financial performance of a location.
The value is in adding another source of evidence before an important decision is made.
“How much effort is involved?”
Very little.
The application takes approximately two minutes.
Bring one real location question and the relevant context. A Fetch specialist will guide the analysis from there.
“What if Fetch can’t answer our question?”
We’ll tell you.
If we don’t believe the available data can reliably add useful evidence to your question, we won’t force a fit.
“Is the mobility data GDPR compliant?”
Yes.
The data is anonymised, aggregated and consent-based.
Fetch analyses aggregate movement patterns rather than identifying or tracking named individuals.
“Is the data real-time?”
No.
Metrics are recalibrated monthly for the prior month.
Terain is designed for location analysis and commercial decision-making, not live monitoring.
Discover What Your Current Data Can’t See Before You Make The Next Move.
- A market worth exploring.
- A location with untapped potential.
- A customer pattern worth replicating.
- A stronger candidate site.
- Or an attractive-looking opportunity that deserves another look before the money is committed.
Start with one real location decision.
We’ll use Terain to explore the external evidence around it and show you where to:
- Open.
- Invest.
- Investigate.
- Or think twice.
And if the data proves valuable across the decisions your organisation makes repeatedly, we’ll show you how Terain can support the wider portfolio.
Complimentary for qualifying multi-location organisations.
If we don’t believe Fetch can reliably add useful evidence to your question, we’ll tell you.